Increasing Google Ads Enquiries for an Australian Printing and Mailing Company
A more focused B2B Google Ads strategy helped this printing and mailing company generate more calls and form submissions while reducing both its cost per conversion and total advertising spend.
The Challenge
The company provides specialised printing, direct mail and mailing-house services to businesses across Australia. The challenge was reaching decision-makers searching for those services without wasting budget on consumer printing searches, low-value jobs or unrelated enquiries. Because the services are specialised, search volumes can also be lower than they are in broader consumer markets. The campaigns therefore needed to make better use of every relevant click.
Our Solution
We restructured the campaigns around the company’s highest-value services and the searches most likely to come from genuine business customers. Our work included: • Building campaigns around high-intent B2B service searches • Separating bulk mail, direct mail and printing services • Targeting relevant major metropolitan areas • Removing low-value and consumer searches • Refining ad copy around commercial requirements • Improving form submission and phone-call tracking • Reviewing search terms and adding negative keywords • Adjusting bids and budgets based on lead performance • Continuously improving conversion efficiency
Booking & Enquiry Actions
Want More Calls and Enquiries From Google Ads?
Whether you are new to Google Ads or already spending money without seeing enough results, we can review your current position and explain where improvements may be possible. There is no obligation and no hard sell. For a limited time, new Google Ads clients will also receive a dedicated campaign landing page at no additional cost.