Custom Web Development
For businesses that need more than a standard website
Need your website to do more than display pages? We build custom website functionality, business tools, integrations and automations for businesses that need a more tailored solution.
We specialize in quote calculators, booking systems, Airtable integrations, customer portals, dashboards and custom React or WordPress functionality.
Based near Wollongong, working with businesses across Australia.
Is custom development for you?
Different businesses have different technical needs. If one of these sounds like you, custom development is likely the right approach.
You need custom functionality
Your business has unique requirements that standard templates can't handle. You need tools that work exactly the way your business does.
You need systems to connect
Tired of manual data entry? We connect your website to CRMs, booking systems, Airtable, and other tools to keep your business running smoothly.
You need to improve an existing site
Your current site is okay, but it needs a specific new feature, internal tool, or custom integration to help it perform better.
Custom Development Pricing
- Website fixes and improvements
- Advanced lead capture forms
- Interactive quote calculators
- Airtable or CRM integrations
- Small custom features
- Website automation
- General development support
- Upfront estimate
- Weekly time tracking
- Clear progress updates
- Complex functionality & business logic
- Scalable custom architecture
- Advanced or non-standard API integrations
- Deep technical troubleshooting
- Performance optimization & refactoring
- Larger web app features
- Technical planning and review
- Senior technical input
- Better suited to complex builds
- Clear estimate before work begins
“Not sure which level your project needs? Send us the idea and we’ll recommend the most cost-effective approach before any work begins.”
Tell Us What You Need Built
Send us a quick summary of what you need. We’ll review it and let you know the best next step, whether that is standard development, senior development or a simpler fixed-price website package.
What We Can Build
From simple tools to complex business systems, we have the technical expertise to bring your ideas to life.
Online Booking & Scheduling
Reduce manual scheduling and take bookings 24/7 with custom workflows.
Interactive Pricing Tools
Qualify leads and provide instant value with bespoke calculators.
Smart Lead Capture
Gather better project data with multi-step forms that sync to your CRM.
Secure Client Areas
Improve client experience with private portals for data and file management.
Growth-Focused Ecommerce
Custom checkout flows and product builders designed to increase sales.
Back-Office Dashboards
Connect your website directly to Airtable to manage your operations.
Automatic Lead Sync
Eliminate manual data entry by syncing leads to your preferred CRM.
App-to-App Connections
Make your software work together by connecting tools via custom APIs.
Data Visualisation
See your business numbers clearly with custom internal dashboards.
Workflow Automation
Do more with less effort by automating repetitive website tasks.
High-Performance WordPress
Bespoke WordPress solutions built for speed, security, and growth.
Custom Web Applications
High-performance React applications built for your specific business logic.
Standard Website vs Custom Development
| Feature | Standard Website Package | Custom Development |
|---|---|---|
| Best For | New businesses, service pages, local lead gen | Complex workflows, apps, tools & automations |
| Pricing Model | Fixed upfront package price | Hourly rate from $97/hour, senior support from $139/hour, with upfront estimates |
| Scope | Defined by page count and standard features | Tailored to your specific technical needs |
| Functionality | Standard (Forms, Gallery, Blog) | Bespoke (Calculators, Portals, Logic) |
| Integrations | Basic (Social, Email Signup) | Advanced (Any API, CRM, Internal Databases) |
Common Custom Projects
Practical examples of how custom development can solve real business problems.
Online Booking Workflow
A custom booking path that qualifies leads, takes deposits, and schedules appointments automatically.
Custom Quote Tool
An interactive calculator that gives customers a price in seconds then sends the details to your team.
Lead Management System
Automatically route leads from your website into a custom-built Airtable or CRM dashboard.
Client Portal
A private logged-in area where your customers can track their projects, files, and billing.
Ecommerce Upgrade
Adding custom filtering, product builders, or specialized checkout logic to an existing store.
Website Fixes & Improvements
Fixing technical issues, improving performance, or adding specific new features to an existing site.
How Custom Development Works
A clear six-step process from discovery to support.
Discovery
We talk through what you want to build and how it needs to work.
Scope
We map out the technical requirements and user flow.
Estimate
You get an upfront estimate of time and cost before we start.
Build
We develop your custom solution in a staging environment.
Weekly Tracking
You get updates every week showing time spent and progress.
Launch & Support
We go live and provide ongoing technical support.
Built Around the Right Platform
We use modern, reliable technologies that provide the best performance and flexibility for your project.
React
The gold standard for high-performance, interactive web applications.
WordPress
Customized for speed and manageability, without bloated plugins.
Airtable
A powerful, flexible database to manage your business logic.
APIs
Connecting your systems together so they talk to each other.
Automation Tools
Making everything work together without manual effort.
Practical Outcomes We Can Help With
Business logic and performance designed to solve real problems and drive results.
Turn enquiries into better-qualified leads
Built a tailored booking flow that handles complex scheduling for a large service team.
Reduce manual admin
Connected a website front-end to a custom Airtable backend for real-time lead management.
Make your website more useful
Developed a custom calculator that increased website conversion rates by providing instant pricing.
Frequently Asked Questions
Ready to scope your custom web development project?
Tell us what you want to build and we'll help you work out the best approach, likely complexity and estimated development time.